We all face roadblocks in different facets of life, right?
But when it comes to growing your business, what do you suppose is your biggest roadblock?
Venture a guess?
YOU!
Now, you probably thinking: “WHOA WHOA WHOA THERE!” as you tally up all the time, effort, and cash, not to mention the tens of thousands of gallons of blood, sweat, and tears you’ve poured into your biz over the years.
But consider this for a moment. How many times have you said…
“If only I had X, then I could definitely do Y. If only…”
In other words, If only you had [insert external factor seemingly beyond your control here], you could make [goal you REALLY want to achieve] happen.
Now, if you take a long hard look inside, and you’re genuinely honest with yourself, you’re likely to uncover more than a few of these scenarios among the skeletons in your mental closet.
And I’m not throwing stones here! Please don’t get me wrong. I’m guilty of this, too. Guilty 1,000x over. We’re all, at some time or another, guilty of succumbing to roadblocks (in business and life in general).
Mostly because it’s simply human nature. We naturally seek the path of least resistance. And when that path is obstructed, our first inclination is to throw up our hands in frustration. Followed by the urge to “take our ball and go home” dragging our tail, defeated, all the way back.
But here’s the thing: Roadblocks are INEVITABLE.
They are as much are part of life as sleeping, eating, even breathing.
Meanwhile, it’s not the roadblocks that are the problem. It’s how you deal with them that is the problem.
The antidote to this insidious affliction?
Three. Little. Words.
Figure. It. Out.
Say it with me: FIGURE IT OUT!
Practically speaking, it goes something (or exactly) like this…
== > Need a new website, but can’t afford a designer?
FIGURE IT OUT!
== > Want to launch an email marketing campaign, but don’t know where to start?
FIGURE IT OUT!
== > Determined to harness social media’s far-reaching + low-cost marketing potential, but have zero experience with the medium?
FIGURE IT OUT!
Obviously, these are just a few marketing-inflected examples (as this is, after all, a marketing blog ;—), but undoubtedly, you get the picture.
And FIGURE IT OUT can manifest in different ways…
It could mean:
== > “Rolling up your sleeves” and digging into a challange”DIY” style.
== > Hiring a qualified pro to take on tasks you neither have the time nor expertise to handle yourself.
== > Seeking an alternative option to end run around whatever roadblock you’re facing.
== >But the ultimate point being: FIGURE IT OUT!
What Are Some of the Roadblocks That Have Plagued Your Business?
How did you overcome these challenges and move forward? Or maybe you haven’t, and you’re still struggling to progress? Either way, swing by my Google+ page and share!