As the impact of the coronavirus deepens and the fallout widens, anxiety is growing.

And sadly, this likely just the tip of the iceberg…
3 million new unemployment claims were filed last week (the largest single week tally since the height of the 2008 “financial crisis” — AKA the Great Recession).
Unemployment is expected to crest 10% before the current crisis is resolved (not that anyone can even say when that might be?).
And some economic prognosticators have even suggested jobless rates reaching as high as 30%.
At the same time, countless owners of “non-essential” small businesses have shuttered their operations, with many fearing this happening may force them to raise the white flag.
Scores of residential and retail tenants are contemplating whether or not they can afford to pay their rent.
And if they don’t, just as many landlords and property owners will be unable to cover their mortgage and property maintenance expenses.
And, of course, the stock market (one of our nation’s largest economic indices, not mention a major industry and driver of investment capital and wealth growth) continues to tumble downward.
And where it may land, no one can say at this moment.

Pretty bleak news, huh?

Which brings me to my last post, where I underscored the fact that now is NOT the time to throw in the towel when it comes to marketing your services.
And I continue to stand behind that statement 100%!

How come?

Let’s consider the situation from a different perspective…
Chiefly, thinking in terms of VALUE + COMMUNICATION.

Your Services Have VALUE

You provide a Valuable Service critical to the success of your ideal clients. A service that fills a need and solves problems that POSITIVELY impacts the lives of those clients.
And as I noted in my last post, the services you offer as a professional service provider will not only be in demand, but are INTEGRAL to sorting out the lives of your ideal clients as they dig out from under the current crisis and try to make sense of how to carry on.
But the fact that you provide those services is IRRELEVANT if no one — especially your ideal clients — has any idea what you’re up to or how you can help.
Which is where the second part of this equation comes in…

COMMUNICATING the Value of Your Services

Staying in touch and remaining connected with your clients and prospects is now more imperative than ever before.
Not to grind worried, financially strapped folks with the pushy, hard sell.
But to position your business, and the services you provide, as a resource. A valuable resource.
And your constituents are STARVED for hope, assurances, and any credible resources you can provide.
So…
Now is time to reach out and provide those resources, and the hope and assurances they can provide.
And do so REGULARLY.
Along with, of course, a reminder that when the dust settles, you’ll be there to dig them out.

And On That Note…

I’m here to help you cultivate that continuous contact with your ideal clients and burgeoning prospects.
So, if you’re looking for support, advice, or other assistance with marketing and communications strategies and tactics, let’s TALK! ryan@ryananys.com | 310.466.7893