Two Weeks ago I interrupted Marketing Expertise’s regularly scheduled Small Business Update – 5 Links to Small Business Marketing Goodness to tribute to then upcoming Small Business Saturday, with 5 Links to Small Business Saturday Goodness!
I certainly hope that you, as small biz owner, customers, or both, got tons out of those 5 fab links, either killing it with ginormous sales volumes, loving all the greaaaat! deals, or just plain feeling supper-warm and fuzzy good about supporting small businesses in your community!
Well, in follow up to that special feature, I’m offering up a small peak into the aftermath of American Express’s highly popular Small Business Saturday, with…
5 Links to 2012’s Small Business Saturday Reviews
1. This Week In Small Business: Cliffhanger! — By New York Times
The Times give this years Small Business Saturday the thumbs up! Noting Saturday sales rose, while Black Friday Sales (slightly) slumped in comparison to 2011.
2. Small Business Saturday: What Worked and What Didn’t – By Forbes
Forbes contributor and small business owner Sunday Steinkirchner offers an honest, down-to-earth, no bullshit assessment of triumphs and failures of 2012 Small Business Saturday, specifically drawing from her personal experience.
3. Americans spent $5.5B on ‘Main Street’ — By Upstate Business Journal
Entrepreneurs & Enterprises Editor,Teresa Novellino, notes the $5.5B figure is only about 10% of the $59B total “Black Friday Weekend” sales, but better than expected — and pretty damn FAB! (if you ask me)
4. Obama, daughters visit bookstore for ‘Small Business Saturday’— By The Hill
Even the recently reelected Prez got into Small Business Saturday act, making some holiday purchases* at an Arlington VA bookstore.
*I don’t know the Nature of ‘Bama’s book buys, but they could for xmas (or whatever “holidy” strikes your fancy), but it makes the story all the more heartwarming, right?
5. Thanks American Express… but Not for Small Business Saturday — By Huffington Post
Huffpo small biz columnist isn’t sold on Small Business Saturday, and makes some well-founded criticism, ultimately declaring event sponsor American Express the Big Winner, for their pure positive PR gains.
Normally a Friday (and sometimes Saturday) publication, I was off gallivanting around Hawaii on a family vaca this past week, pushing back my press date. You will, however, be treated with two offers, with the regular return of Small Business Update – 5 Links to Small Business Marketing Goodness this coming Friday — so buck up little soldier!
