It’s Sunday here in SoCal. Junior’s taking a nap #IlovePeaceandQuiet and I’m super-please to offer all you small biz marketing commandos another web-tastic edition of the Marketing Expertise…

Weekly Small Business Marketing Update

So without further ado – here are this week’s Top 5 Small Business Marketing Links:
1.  Seth Godin: Why Small Businesses Fail — By Inc.com
Startup business mogul, bestselling author (something like 10x over), marketing impresario and one of my most cherished professional and personal heroes, Seth Godin, offers some incredible insight into the traps and pitfalls that spell doom and failure for so many small businesses. Thanx Inc Mag!
2.  Facebook Gift Cards — By Social Media Examiner
Facebook continues to rage as the social media marketing platform of choice among small business types (both on and offline based). So why not try Facebook Gift Cards? Could be just the ticket for you small biz social media marketing mix.
3.  4 M’s of Small Business Marketing — By SucceedAsYourOwnBoss.com
Mmmmm! Melinda’s many M’s of small biz marketing – massage, market, method, money – tastes so good! Get at this.
4.  6 Email Marketing Myths — By Inc Magazine
** Editors Note** I would normally never hit up two links from the same source in a single editions, but Inc Mag gets the gold star this week! Not onlt for publishing to outstanding pieces, but also for showcasing my hero Seth Godin, and for debunking some deeply ingrained email marketing myths. So this week, Inc gets a pass, and you get #theGoods!
Ya know all those email marketing “Commandments” that have been adopted by Marketing Industrial Complex as gospel verse? Two words: Not True!
5. 7 Excellent Examples of Email Personalization in Action — By HubSpot
The power of email market for the small biz set and soloprenuers is undeniable. Come on, deny it! I double dog dare ya! Anyway, all the stats show, the more you can refine and personalize your approach, the better you overall results. And toward that end, HubSpot’s got so awsome personalization goodies for email campaigns.
Well folks, that’s it for another edition of the Small Business Marketing Update — until we meet again (next week) — same Bat Time, same Bat Channel!