Welcome to another edition of the…

Weekly Small Business Marketing Update

In this week’s installment, marketing secrets are revealed, why branding matters to your small biz, Facebook marketing tips, and a whole lot more!
So without further ado – here are this week’s Top 5 Small Business Marketing Links:
1.  Marketing’s Best Kept Secret — By Entrepreneur Mag
Guess what? Managing customer expectations and being mindful their sensitivities is an incredibly important aspect of handling your bid’nass! (who woulda thunk!?!)
2.  What is Branding? And Should Small Businesses Care? — By Small Business Trends
Believe it or not, building a “Brand” is not just for big business. In fact, it just might be more important for your small biz…
3.  Facebook Marketing Ideas For Small Businesses — By B2B Community
Facebook just keeps on tweaking their format (for the better) and rolling out new features…quite a few of which are totally awesome small business marketing tools!
4.  Consistency in marketing saves money and makes your job easier — By Michigan State Extension
Job one in effective marketing: establishing and adhering to a regular marketing schedule.
5.  Is TMI Killing Your Marketing Campaign? — By Fox Small Business Center
You know how irritating it is when people over-share on blogs, Facebook and Twitter? Well with the abundance content and social media marketing happening these days, the same kinda thing is happening in the business world. And it’s not just irritating, it’s seriously hurting your business…
Well folks, that’s all she wrote for this week! See you again on down the road, same Bat time, same Bat channel.
P.S. Did you happen to catch this week’s Marketing Expertise blog post: Managing the Impact of Change and Customer Sensitivities with Effective Marketing? (I recommend you check it out!)