Welcome to another edition of the…
Weekly Small Business Marketing Update
In this week’s installment, we dive into crafting your Ideal Customer Profile, SMS (text message) marketing, 8 email marketing facts every small business owner should know, and a whole lot more!
So without further ado – here are this week’s Top 5 Small Business Marketing Links:
1. Why Ideal Client Profiles are Key to Your Branding — By Virtualinda
You know the old saying: “you can fool some of the people some of the time. But you can’t fool all the people all the time?” Well, the same goes for marketing. Not in the “pulling the wool over your eyes” sense, but in the sense that not every idea, message, product or service appeals to every potential customer. So who does your biz appeal to?
2. Eight Email Marketing Facts for Small and Mid-sized Businesses — By Business 2 Community
Purpose, reach, frequency oh my! Check out these fun and important facts about getting the most out of email marketing for your small business.
3. Why SMS Marketing Campaigns are More Effective Than Email Marketing — By Get Busy Media
Could it really be possible that SMS (text messages) marketing is more effective than email marketing? You be the judge…
4. An Email Marketing Conundrum: Permission vs. Forgiveness — By Marketing Profs
Ask for permission or ask for forgiveness? The new school of digital marketing collides head on with the classic direct response marketing model. Who wins? Who decides?
5. Sales Scripts are For Losers . . . — By Hard to Find Seminars
When it comes to selling in person, where it’s all about engagement and making a personal connection, relying on a stiff and stodgy “script” is the kiss of death. Success in sales results from a highly practiced and well orchestrated “improvisation.” Find out how to ditch the script and embrace “human” communication.
Well folks, that’s all she wrote for this week! Catch ya later alligator…or at least back here again, same Bat time, same Bat channel.
P.S. Did you happen to catch this week’s Marketing Expertise blog post: Local Business Blitz: 4 Online Tools to Generate Buzz for Your Local Biz? (if not, I recommend you check it out!)