Welcome to another edition of the…
Weekly Small Business Marketing Update
In this week’s installment, we find out why so many small business marketing strategies suck, how to devise your very own “digital marketing playbook,” how Google’s latest “updates” to their very popular (and totally free) keyword tool are killing your SEO measurement and analytics efforts, and a whole lot more!
So without further ado – here are this week’s Top 5 Links to Small Business Marketing Goodness:
1. How Small Business Owners Are Wrecking Their Own Chances Of Success — By Forbs Magazine
Only about half of all small businesses actually even have a website, while only 1 in 10 small businesses have an online or social media marketing strategy… ARRRG! People, what the heck are you doing out there!?!
2. The Digital Marketing Playbook For Small Business — By Business 2 Community
If you’re one of the unfortunate parties referenced above (those poor souls languishing with no online or social media marketing strategy), B2C forum swoops in just in time to save you with their “Digital Marketing Playbook.” (Lucky you)
3. 6 Horrific Practices of Direct Mail (and What Great Email Marketers Do Instead) — By Hubspot
Once the “tricks” of a trade (any trade) are revealed to the masses, they cease to trick anyone…
4. How Google’s Search Changes Affect Small Businesses — New York Times
Google’s free keyword tool used to be the best analytics game in town for small businesses trying to determine which search terms visitors used to find their website. But following Google’s latest round of “updates,” seriously gutting their keyword tool, those days are officially gone. So what now…?
5. Can Marketing Automation Work for Your Company? — Marketing Profs
Marketing Automation — a platform designed to make all of your online marketing tools accessible from a single dashboard — is the latest marketing industry craze. And if you’re like most small biz owners — overworked trying to juggle a jillion tasks (many of which you’re not qualified to handle) — Marketing Automation just might be the ticket to help you better manage you marketing program.
P.S. Did you happen to catch this week’s Marketing Expertise blog post: How to Bring Customers in Droves to Your Professional Services Business (if not, I recommend you check it out!)