What is the Oscars, really?
An awards show? A film contest? Hollywood’s internationally televised, self-congratulatory pat on the back?
More than anything, the Oscars is GREAT MARKETING.

A Sterling Brand is Invaluable

First launched in 1929, the Oscars is not only also the oldest entertainment awards ceremony, it provided the blueprint for all the rest. The Emmys (television), the Tonys (theater), and the Grammys (music), are all modeled after the Oscars.
For 87 years the Oscars have stood for excellence in filmmaking and represent the pinnacle every player in the entertainment industry is aspiring to reach.
If your business can manage even 0.0001% of that brand recognition, you’ll be in business, and turning a profit, for a long, long time to come.

A Sterling Brand is Worth Protecting

The Oscars have their own publicity department, in addition to working with several outside PR firms.
Together, these legions of spin doctors carefully considered and delicately positioned very poster, billboard, radio spot, TV commercial and online banner. And each press release is crafted with immaculate attention to the most finite detail.
The lesson here is that every move you make on behalf of your business reflects back – that includes employees. And everything customers say about your business impacts your brand.
Even if you’ve only got 0.0001% of the Oscars’ brand recognition, you still need to…

• Carefully consider how your business is positioned
• Weight benefits of every promotion
• Closely scrutinize every piece of advertising
• Vigilantly manage you and your employee’s actions on behalf of your business
• And most importantly, treat your customers with highest level of care and consideration

People LUV Big Events, Grand Promotions & Exciting Contests

Why do the Oscars get so much BUZZ? Aside from the fact that it’s the biggest event in media, (and there’s no bigger proponent of the media, than the media), it’s the granddaddy of all events. As such the media machine behind the scenes pulls out all the stops to ensure that’s exactly how the Oscars is positioned…

• A stunning multi-media campaign builds up to the show’s air date – setting the industry and the public at large all a tither
• Endless TV shows, radio programs, feature articles, online forums, blogs and on and on…predict the winners, debating their choices to death
• There are multiple “pre-game” shows dedicated to simply watching the celebs walk the red carpet in their mostly ridiculous, and definitely ridiculously overpriced, gowns and suits
• It all culminates in the main E-V-E-N-T – the spectacle Hollywood waits for all year long
• And let’s not even get started on the ceaseless recaps following the show – lauding the winners and lamenting losers and weighing in on the validity of the academy’s selections

The takeaway for your business: A big event, grand promotion or exciting contest is worth its weight in gold to your clients and customers. And there are no shortage of ideas, options or opportunities to host events, promotions and contests of your own…

Share…

A few of your event, promotion and contest ideas over on my Google+ page.