Why Hiring a Specialist is Critical to Growing Your Business

Written By Ryan

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Marketing Update

Technology is an unstoppable Pandora’s Box. There’s no reeling back the impact or preventing the dominos that will continue to fall.

But while these advances are all in the name of rapid convenience, are things really getting easier, or are we merely facing different challenges?

We can do so much more with lightning speed and efficiency. Seemingly impossible tasks are now just a button push away.

But no matter technology’s titanic capabilities, there’s no replacement for the hard work success demands.

Yet, the demands have changed. As we have become more reliant on technology, which continues to develop at warp speed, the tools and practices we use in our everyday lives, not to mention those that drive business, increasingly require specialization.

Consider the iPhone. Every new model is touted as “revolutionary” thanks to “cutting-edge” features packed into the latest edition. Cue the Apple nerds freaking out and a boatload of consumers lining up to buy one.

But when it comes time actually to use the phone, everyday folks (like you and me) discover everything has changed. The navigation is reorganized. There’s a new power cord. There’s no headphone jack. Etc, etc, etc…

Meanwhile, you just want to make calls, send texts, and listen to your Spotify “get pumped” playlist without a computer science degree prerequisite.

I’ve experienced similar frustrations with unrelenting “technological progress” in my professional practice. A case in point is MailChimp.

One of the most popular email service providers (ESP), MailChimp is used by millions of small businesses. And for any business owner not already using an ESP, it’s my prime recommendation.

But that said, MailChimp was purchased by software giant Intuit, the makers of Quick Books, Turbo Tax, and Credit Karma, a few years ago.

And since then, the Intuit folks have swiftly tricked out the platform like a lime green Honda Civic street racer with a constant parade of new and changing features.

New tools and the ability to do more is good. Except that common workflows in place mere months ago have completely disappeared. And their internal how-to guide can’t keep pace, with entries sharing already out-of-date instructions.

So, while progress makes things easier, it also adds new complications.

Hence the growing need for specialists. Which isn’t necessarily a bad thing.

You’re a specialist in what you do, right? And working with specialists who handle tasks outside your scope of work enables you to focus on your area of expertise.

All of which is especially true when it comes to marketing your business. Rather than getting caught up in managing marketing campaigns and struggling to use unfamiliar tools, why not hire a specialist?

And on that front, I can help!

Here’s a rundown of marketing services I handle for you:

Websites – New launches, site redesigns, and content updates.

Business blogging – Which establishes you as an industry authority and helps improve your website search engine ranking.

Email marketing – Writing content and designing emails for lead generation, eNewsletters, updates and announcements, and other prospect nurture campaigns.

Social media marketing – Helping establish your presence and increasing your reach in the highly active and prospect-rich social media sphere.

Brochures and flyers – Writing and designing collateral for agent and property promotion.

Direct mail campaigns – Writing and designing mailers for agent and property promotion.

PR – Drafting and distributing press releases to media outlets and industry influencers to gain media attention for your business.

Branding – Creating complete brand identities, including logos, color palettes, style guides, mission statements, unique selling propositions, and related content.If you have more questions or are ready to hire me…