It’s 2020… Shouldn’t you be blogging for your business?

Blogging has been around for nearly 20 years now. And since the practice first came on the scene in the early aughts, it’s become ubiquitous…
Everyone from your ole Aunt Sally to major corporations and international brands, like Ford Motors and American Express, have blogs.
And while your ole Aunt Sally is typing out her missives mostly for fun, big businesses have used their blogs as powerful marketing tools.
Along the way, loads of small businesses have begun to use blogging as an effective marketing tool, too.
Yet, many small businesses are still on the sidelines, looking in on the blogging game — perhaps you included?
Well, if that’s the case — you’re missing out on the titanic marketing benefits blogging can offer your business.
And just to give you an idea of the goodies you COULD be getting in on, here are five of the biggest reasons you should be blogging for your business…

SEO

Google and other search engines (as I pointed out in my SEO Audit post, which is part of my “How to Improve Your Marketing in 2020” series) are HUNGRY for fresh content.
And when you’re regularly publishing content on your blog, optimized with keywords your ideal prospects are searching for, your search ranking is guaranteed to SOAR!

Authority

Eager to convince prospects your business is the ideal solution to their problems?
Well then, establish your authority as their ideal solution provider!
How?
Regularly publishing content on your blog that…

• Addresses burning industry topics
• Offers thoughtful and reasons analysis
• Gives insightful how-to tutorials,
• And provides other spot-on explanatory information your ideal prospects are hunting for

Industry Thought Leadership

Once you publish a considerable number of blog posts full of reasoned and thoughtful commentary on burning industry topics, along with a solid selection of valuable “how-to” content, what do you become?
An Industry Thought-Leader, that’s what!
And this status not only enamors your prospects and improves your website’s SEO, but it also increases your reputation in the eyes of the media.
Now, reporters and editors are reaching out to you as a resource for comment on industry-related stories. Which in turn elevates your profile to even more prospects

Your Own PR Platform

Every time you have something newsworthy (at least in your mind) to report about your business — launching a new service, a notable achievement, a shiny new award — you’re forced to rely on the media’s fickle attentions to garner any coverage.
Which leaves you busy papering any and every relevant media outlet with press releases. (And truthfully, this practice should continue regardless of whether you have a blog.)
But with your blog, you don’t have to depend on the media as much to get your message out. Because now, you’ve got your very own PR platform.
And if the response to a post published on your blog is big enough, the media will pick up on the buzz and craft their own story. (Never mind that they previously ignored you Press Release ;—)

Direct Communication With Your Clients + Prospects

Picking up on the PR thread, your blog gives you a forum to cultivate conversations with your clients and prospects.
What to know your clients + prospects position on a trending or controversial industry topic? Write a blog post and send a message to your email list and post on social pages, and invite comments.
Considering offering a new service or changing an existing service? Write a blog post detailing your proposal and pass it along to clients and prospects asking for feedback.

And There’s Lots More…

These are just a few of the key marketing benefits blogging offers your business. Once you dig into the blogging game, you’ll discover lots more!

Need Help Managing Your Blog?

All of the above said, launching and maintaining a blog can be a titanic task. Coming up with worthy ideas, crafting the content, and carrying on a consistent posting schedule is a lot of work.
The benefits justify the investment, but regardless, it can be tough to find the time.
If that describes your perspective when it comes to blogging for your business, I can help!
I currently manage blogs for a variety of professional service providers. And I can handle everything from managing your entire operation to just writing content to some combination in between.
So, if you have any interest, get in touch: 310.466.7893 | ryan@ryananys.com