**A QUICK EDITORIAL NOTE**
Despite my “infallible” editorial content management system (yeah, that Excel sheet entitled “Editorial Calendar”), I managed to goof things up, and publish this week’s content in last weeks edition. But the 5-Links that were scheduled to go up last week represent such a goldmine of small business marketing goodness, I just couldn’t leave them unshared, languishing in obscurity.
And that, my small biz marketing droogies, brings us to yet another edition of the Marketing Expertise…
Weekly Small Business Marketing Update
So without further ado – here are this week’s Top 5 Small Business Marketing Links:
1. 5 Ways to Make the Most of Marketing With Business Cards — By SBA.gov
Biz cards are a billboard, your USP and (literally) your calling card,a ll in one 3.5″ x 2″ little slice of “you” branding — better make it count! Our friends at SBA offer some great tips.
2. How to Get Major Press For Your Startup, Small Business, Or Website (with No Connections and Without a PR firm) — By Social Triggers
Our buddy Derek from Social Triggers lays down his proven strategy for garnering some high-value press coverage without the benefit of special connections or a high-dollar PR firm. So if you wanna grab some good press for your small biz — check this out!
3. How to Make Sure Your Website Passes the Dreaded Blink Test — By HubSpot
With only a few scant seconds to make a first impression, how can you be sure customers who land on your small business website actual stick around to do a lil’ bidnas’? Well, first and foremost, you need to make sure your site passes the “blink test” — HubSpot shows you how!
4. How to Use Twitter for Small Business Marketing — By Tweaky
A quick, easy to follow and thoughtful guide on how small businesses can get jiggy with the enormous broadcast, branding, marketing and relationship building power of Twitter.
5. 5 Tough Branding Questions You Need to Ask — If You Have the Guts — By Redhead Writing
Redhead Writing’s Erika Napletano has no shortage of GUTS — so if you wanna Rock your small biz branding efforts, I strongly suggest you check out her latest American Express Open Forum column on that very subject.
Well, folks, that’s all we got in the take for this week’s outing. But don’t forget to check us out again next week, same Bat time, same Bat channel — see you soon!