by Ryan | Jun 18, 2020 | Marketing Inspiration
I was cruising in my car when a radio ad spot for a local BMW dealer came over the stereo. It was back in early April as the true gravity of the coronavirus pandemic had genuinely begun to sink in. The ad was a simple, straightforward 15-second promo. The deanship...
by Ryan | Jun 11, 2020 | Marketing Inspiration
The recent death of George Floyd while in police custody is a tormenting tragedy. And the horrific video that depicted his demise is a stunning, and frankly disgusting spectacle. This unfortunate event, and the subsequent national protests, reveals that… America...
by Ryan | May 7, 2020 | Marketing Update
The coronavirus pandemic appears to be reaching a plateau. And while that’s excellent news, the timeline for “reopening,” how that’s going to work, and what things will look when it all shakes out is still totally in the air. Meanwhile, as I...
by Ryan | Apr 23, 2020 | Marketing Update
Confusion Reigns SUPREME at the moment… Millions cast out of work. Scores of businesses scaled back or closed. And, perhaps most troubling of all, no clear idea of when all of this will blow over. On top of that, those businesses still in operation aren’t...
by Ryan | Apr 5, 2020 | Marketing Update
Not gonna lie… The outlook is pretty bleak at the moment. Nearly a million cases of coronavirus have been confirmed worldwide (and thanks to inadequate testing, no one can really put a finger on actual infections figures). And almost 50,000 people across the...