by Ryan | Jul 10, 2024 | Marketing Update
Ever thought about how would-be clients go from first discovering your business to hiring you? This process is known in marketing terminology as a “sales funnel.” And even if you’re unfamiliar with the concept, you may already be employing a sales...
by Ryan | Apr 12, 2024 | Marketing Update
If you’re in the professional services realm, you likely got into the business to help people. Of course, you aim to make money. But you intend to do so by helping your clients solve problems and fulfill needs… As a real estate agent, you help your clients house...
by Ryan | Mar 29, 2024 | Marketing Update
Think about the industry leaders in your marketplace for a minute. It’s probably fair to say they qualify as “well-established.” And while their record may not be spotless, they’re a known quantity that’s proven some measure of consistent...
by Ryan | Mar 1, 2024 | Marketing Update
Last week, my son was off from school for Presidents Day (yet another in a seemingly endless parade of days off from school!?) Anyway, his best friend came over Sunday night for a sleepover. But the poor kid started to feel sick and wound up calling his Mom for early...
by Ryan | Feb 23, 2024 | Marketing Update
Remember back to your school days (or maybe, as in my case, it was a school daze)? Some of your classmates got straight-A grades, seemingly without effort. Those were the uber-smart *nerds* for whom everything school-wise clicked. But this rare breed is an anomaly—the...