by Ryan | Feb 23, 2024 | Marketing Update
Remember back to your school days (or maybe, as in my case, it was a school daze)? Some of your classmates got straight-A grades, seemingly without effort. Those were the uber-smart *nerds* for whom everything school-wise clicked. But this rare breed is an anomaly—the...
by Ryan | Feb 14, 2024 | Marketing Update
In my last post, I hammered home how critical marketing is for sustaining your business. And I underscored how important this is now — MORE THAN EVER — in light of the current economic climate. To (very arrogantly) quote myself: “The only thing...
by Ryan | Dec 13, 2023 | Marketing Update
You might have heard this oft-quoted stat: 50% of all small businesses fail within the first 5 years. Among the 50% that tank, more than a third crash and burn in less than two years. And only about a third manage to stick for 10 years or more. Why do so Many Small...
by Ryan | Jan 18, 2023 | Marketing Update
We’ve touched nearly all the bases on our path to developing an effective marketing strategy. Coverage has included setting goals, identifying your ideal client, narrowing your niche, defining your core value, selecting the right tactics, and managing your...
by Ryan | Jan 5, 2023 | Marketing Update
I’m not a fan of New Year’s Resolutions. In part because they’re tantamount to “goal-setting,” which tends to generate more anxiety and angst than productive results. And because most resolutions fall by the wayside in no time flat. In...