by Ryan | May 25, 2017 | Marketing Inspiration
It’s inevitable, really. In fact, it’s simply human nature. And what “nature” do I speak of? Falling into… The Comparison Trap Does this sound familiar? When you look around at other professional service providers – from websites, email newsletters and social media...
by Ryan | May 18, 2017 | Marketing Inspiration
There are two reasons to handle a project yourself… 1. You have the knowledge and ample time, so it doesn’t make sense to pay someone else… 2. You can’t afford to pay someone else to do it for you, so you gotta do it yourself (DIY till you DIE!). Now, in my last post,...
by Ryan | May 11, 2017 | Marketing Inspiration
Having the right tools is your passport to a job well done… This is true whether you’re responsible for handyman…er…handyperson(???) duties around the house. Or in charge of marketing your biz. I learned this importance lesson at the tender age of 7… As...
by Ryan | Apr 27, 2017 | Marketing Inspiration
In my last post… I showered a fountain of high praise on the value of systematizing your marketing… As I so astutely noted (not to toot my own horn too much)… For small businesses, effective marketing boils down to ease of use. In other words, the less time + least...
by Ryan | Apr 20, 2017 | Marketing Inspiration
When it comes to marketing your small business, ease of use is UBER-critical. Well, of course, right??? Because as the fearless leader of your small business, you’re already wearin’ a lotta hats… From chief of janitorial services (mop + bucket in hand) to CFO (fingers...