by Ryan | Mar 9, 2017 | Marketing Update
Lately, I’ve been harping about the value and importance of curating the quality of your clientele… From determining how much marketing you really need to do… To identifying the bad news bears clients… To understanding why putting up with those grumple-pusses hurts...
by Ryan | Mar 2, 2017 | Marketing Inspiration
So we’ve covered the signs you’re working with a bad client. And we’ve identified why it’s imperative for the long-term success of your business to ditch a bad client. But what now? How do you actually cut the cord and dump the dead weight that’s dragging your...
by Ryan | Feb 23, 2017 | Marketing Inspiration
In my last post, we took deep-dive into recognizing the signs you’re working with a bad client. So let’s say you KNOW you’re working with a bad client, should you fire them? In my How Much Marketing is ENOUGH post, we also covered how most small business owners are...
by Ryan | Feb 16, 2017 | Marketing Inspiration
When you convert a hot new lead into a paying customer, it’s a lot like making the jump from dating to going steady… You’ve courted, you’re clearly into each other, and now you’re “taking it to the next level.” And what always happens in the dating to mating...
by Ryan | Feb 9, 2017 | Marketing Inspiration
Effective marketing – the kind that gins up legit leads and spins those leads into cold hard cash – requires a hefty investment. We’re talkin’ a considerable amount of time, sweat-effort, and more often than not – a tidy capital infusion. And if you’re like most small...