Read moreIf you wait for the perfect moment when all is safe and assured, it may never arrive.
Maurice Chevalier
How to Deal With the Dreaded Discount Request…
In my last post, I blabbed all about what a HUGE BUMMER discount requests can be for professional service providers… Does this scenario sound familiar? You asked 17,000 colleagues (Tom, Dick and Harry all told), friends (including that dopey guy from high school) and...
Is Your Business a Discount Store or a High-End Boutique?
Imagine a fashionable boutique nestled into a row of exclusive retail shops. Would a customer stroll into such a store, whisk a pricey boho dress off the rack, sidle up to the counter and ask the hoity toity shop girl: “Can I get like 50% off this gorgeous little...
Perspective Matters… In Marketing, Business + Life
On New Year’s Day, my wife, son and I got together with two other couples and their little boys. In other words, we met up with our “parent friends.” Now if you’re a parent, you’re already quite familiar with “parent friends.” But if you’re not a parent, here’s the...