Ryan Anys | Freelance Copywriter

The Danger of Favoring Features Over Benefits

The Danger of Favoring Features Over Benefits

What do people care about more than anything? Easy… Themselves. In that light, it’s easy to understand why so many businesses (perhaps yours included) are so wrapped up in the ins and outs, ups and downs, and all the other feature-specific details of the services and...
Case Study: Vitacost’s Vital Marketing Mistake

Case Study: Vitacost’s Vital Marketing Mistake

Know what drives effective marketing? B-E-N-E-F-I-T-S. Your prospects don’t care about all the fab bells and whistles your services feature. Nor do they care about how great (you think) your services happen to be. They care whether or not your services can solve their...