by Ryan | Dec 15, 2022 | Marketing Update
In laying the groundwork for developing an effective marketing strategy, we’ve covered: setting goals, identifying your ideal clients, narrowing your niche, defining your core value, and selecting the right marketing tactics. The next step — monitoring and...
by Ryan | Dec 8, 2022 | Marketing Update
The next step in developing an effective marketing strategy — after setting your goals, identifying your ideal clients, narrowing your niche, and defining your core value — is selecting your marketing tactics. Marketing tactics are your actual avenues of...
by Ryan | Nov 24, 2022 | Marketing Inspiration
Thanksgiving is about to POP OFF! And I, for one, can’t wait :—) I can already taste that juicy roast turkey. My mouth is watering for a heaping helping of fluffy mashed potatoes. And I will DEFINITELY be having two pieces of luscious pumpkin pie topped...
by Ryan | Nov 17, 2022 | Marketing Inspiration
Following setting goals, identifying your ideal client, and narrowing your niche, defining your core value is the next step in crafting an effective marketing strategy. “Defining your core value” sounds like a very *buzzy* business phrase, the kind of...
by Ryan | Nov 9, 2022 | Marketing Update
After goals and identifying your ideal client, narrowing your niche is the third step in crafting an effective marketing strategy. So, what does narrowing your niche really mean, and why is it so important? Here’s a great analogy that helps explain my...