by Ryan | Aug 25, 2015 | Marketing Update
Why Do People Buy? It seems a simple question. But is it really? To Fill a Need Well sure, that’s the simple answer. But consider this example. You’re buying a car. Your need is Transportation. A car’s purpose is to get you from point A to point B, safely and in...
by Ryan | Aug 18, 2015 | Marketing Inspiration
Projecting confidence is the key to engendering trust. And confidence has nothing to do with ability or skill. Whether or not you’re the “best” at what you do is subjective. The image you project speaks for you. So this got me thinking about my...
by Ryan | Aug 11, 2015 | Marketing Inspiration
“So, what do you do?” The inevitable question. It always comes, right? And seemingly everything hinges on how you respond, because… You want clients. You want new business. You want referrals. You want… You want… To MAKE IT RAIN! So how do you do make it rain? You...
by Ryan | Aug 4, 2015 | Marketing Update
Ever joined a pickup basketball game? Maybe at the Y or the local rec center or even your gym? (Of course I realize, ladies, this question may not be germane to your experience. But you can still follow along.) There’s Always That One Player Who Stands Out… He’s fast...
by Ryan | Jul 30, 2015 | Marketing Inspiration
Summer is in FULL SWING… And it’s GLORIOUS! I’m a bit spoiled living in SoCal. There’s not much swing between winter and summer weather in these parts. But growing up in Southeast Michigan, summer was always my favorite time of year. The warm weather and sunny...