by Ryan | Jun 24, 2015 | Marketing Inspiration
Every social media platform has it… a profile section that calls for contact info and breif bio. But when was the last time you checked your profile on any of your social media pages? Is the info current of still relevant to what you do? Is the info complete and...
by Ryan | Jun 16, 2015 | Marketing Update
In what’s turned (somewhat unexpectedly) into a three part series, we’ve tackled some important branding issues. We identified your brand and developed your brand voice. Now it’s time to figure out how to express that voice – in your marketing content. Leveraging Your...
by Ryan | Jun 10, 2015 | Marketing Update
Last week we planted our feet and tackled marketing’s (current) favorite Buzz Word: Brand. You remember, right? (That’s my not so subtle cue to click on the remember link for a quick review). Now that you’ve determined your brand perception, it’s time to define...
by Ryan | Jun 2, 2015 | Branding
Buzz words are funny. A particular word or phrase seems to appear out of nowhere and suddenly it’s etched into our collective consciousness. And instantly on everyone’s lips. Take for instance the expression transparency. The Obama era in politics ushered in this...
by Ryan | May 26, 2015 | Marketing Media, Marketing Tatics and Strategies, Marketing Update
What’s one of the biggest marketing mistake smalls businesses make? Using tools they don’t understand. No goals. No Strategy. No concept of how to measure results. They just toss tactics against the wall. And hope something sticks. I see it ALL the time. With direct...