by Ryan | Apr 14, 2015 | Marketing Update
An Unexpected Opportunity My cell phone rang. Wifey’s number popped up on the caller ID. “Hello?” I said tentatively. I was in the car between client appointments. “Jennifer just sent a group email. Her Brother backed out of taking her Big Bear timeshare at the last...
by Ryan | Mar 31, 2015 | Marketing Update
I’m not sure whether it’s a of case of nature over nurture, but basketball is woven into the fabric of my very being. I suppose, however, upon closer examination of the facts, it’s fairly evident that nurture is the culprit… I first started playing organized...
by Ryan | Mar 24, 2015 | Marketing Inspiration
I’m a member of a professional organization. The group hosts a monthly industry oriented event, preceded by a semi-formal board meeting, which is usually filled with egotists arguing about why their idea should become next month’s event. (Oh the tortures we endure in...
by Ryan | Mar 10, 2015 | Marketing Inspiration
Up Before Dawn I don’t know about you, but I’m up pretty early most days. In fact, I bounce out of the rack a little before dawn every morning. (Translation, I struggle out of bed groggy and rumpled around 5AM.) Sounds psychotic, right? Well, probably not to those of...
by Ryan | Feb 24, 2015 | Marketing Update
What is the Oscars, really? An awards show? A film contest? Hollywood’s internationally televised, self-congratulatory pat on the back? More than anything, the Oscars is GREAT MARKETING. A Sterling Brand is Invaluable First launched...