Ryan Anys | Freelance Copywriter

How Comic Con Turned a Tiny Niche into a Billion Dollar Launching Pad: A Blueprint for Small Business Marketing

Originally founded in 1970, Comic Con was conceived and hosted by four “comic book geek” friends as a fun event to share their love of comic books (very specific subculture) with like-minded souls. Held at San Diego’s Grant Hotel, and attended by 100 comic book fans...