by Ryan | Jul 1, 2021 | Marketing Update
Though some folks are still on edge amid swirling reports of “Delta variant” infections rising, we have largely emerged from the Pandemic Pause. Here in Los Angeles, June 15th (a date somehow a magical ordained as the “all clear” demarcation...
by Ryan | Jun 10, 2021 | Marketing Update
One thing a small business owner has never done? Looked at their annual budget and said… “I have waaaaay too much money to spend on marketing!” Of course, this tongue and cheek jest speaks to a hard but true fact: For most small businesses, the...
by Ryan | May 13, 2021 | Marketing Update
Branding is a marketing buzzword that gets bandied about a ton these days. Mostly because suddenly, everyone is a brand. Or they’re “repping” a brand. Or they’re crowing about what their brand stands for and why it matters in their marketplace....
by Ryan | May 6, 2021 | Marketing Update
In my last post, we covered why goal-setting is a critical component of successful marketing campaigns. Of course, the next step is actually setting effective goals. And while the process might seem simple, it’s more nuanced than you might think. But before dive...
by Ryan | Apr 8, 2021 | Marketing Update
“Success is a function of managing expectations.” – Unknown What’s one of the biggest (if not the biggest) reasons why marketing endeavors fail? In short… Lack of expressly stated goal. The tactics are always crystal clear…...