by Ryan | Nov 24, 2022 | Marketing Inspiration
Thanksgiving is about to POP OFF! And I, for one, can’t wait :—) I can already taste that juicy roast turkey. My mouth is watering for a heaping helping of fluffy mashed potatoes. And I will DEFINITELY be having two pieces of luscious pumpkin pie topped...
by Ryan | Nov 17, 2022 | Marketing Inspiration
Following setting goals, identifying your ideal client, and narrowing your niche, defining your core value is the next step in crafting an effective marketing strategy. “Defining your core value” sounds like a very *buzzy* business phrase, the kind of...
by Ryan | Mar 24, 2022 | Marketing Inspiration
Most folks over the age of 50 are still dusted with their grandparents’ or parents’ depression era “buck up and get things done because survival is paramount” attitude. Concepts like feelings are laughable in the face of potential starvation, a...
by Ryan | Feb 25, 2021 | email marketing, Marketing Inspiration
A little over 10 years ago, when Facebook REALLY hit, Twitter took off, and social media became a legit societal phenomenon — a bold prediction was oft-repeated… “Email is DEAD!” Gazing back in the rearview on this statement, such lofty...
by Ryan | Jul 4, 2020 | Marketing Inspiration
Just dropping in to wish you a happy 4th of July! Sadly, thanks to the pesky coronavirus — forcing beach closures, canceling fireworks displays, and limiting public gatherings — there won’t be much formal celebration. (Other than the countless...
by Ryan | Jun 18, 2020 | Marketing Inspiration
I was cruising in my car when a radio ad spot for a local BMW dealer came over the stereo. It was back in early April as the true gravity of the coronavirus pandemic had genuinely begun to sink in. The ad was a simple, straightforward 15-second promo. The deanship...