by Ryan | Nov 24, 2015 | Marketing Inspiration
The last couple of posts have been rather negative. Debbie Downer topics have dominated the conversation… Repelling unwanted prospects. Firing overbearing clients. By no means upbeat subjects. In honor of Thanksgiving, which is this Thursday, let’s ditch all the...
by Ryan | Nov 18, 2015 | Marketing Inspiration
On the heels of last week’s post – all about attracting the wrong kind of prospects – we move on to another, similar problem… Dealing with a client roster filled with the wrong kind of clients. Pareto’s Principle – The 80/20 Rule Perhaps you’ve heard of Prato’s...
by Ryan | Nov 11, 2015 | Marketing Inspiration
I have a client – let’s call her Kris – and she’s got a problem… She provides a unique service, and primarily markets her business online. A considerable number of prospects, roughly 20%, find her via Yelp, the online review service. So here’s her problem… The vast...
by Ryan | Nov 4, 2015 | Marketing Inspiration
“Luck plays an important role in success: It’s the moment when preparation and opportunity meet.” -Jalen Rose Two Saturdays ago, my Michigan State Spartans “stole” a victory from arch rivals, the University of Michigan Wolverines. Or did they? As many of you...
by Ryan | Oct 21, 2015 | Marketing Inspiration
That Was Then… Imagine a guy (unironically) sporting a gold lamé suit with 6” butterfly collar and matching gold sparkle-glitter high heeled shoes. How would you perceive such a garish character? And This is Now Well, considering its 2015, you’d likely judge Vinny...
by Ryan | Oct 6, 2015 | Marketing Inspiration
September expired last week… And summer has bid adieu. Meanwhile October is here. And fall has officially arrived. All of which means we’re kicking off the 4th quarter. The last gasp of the 2015 fiscal year. For many business owners, likely you included, the 4th...