by Ryan | Jun 24, 2015 | Marketing Inspiration
Every social media platform has it… a profile section that calls for contact info and breif bio. But when was the last time you checked your profile on any of your social media pages? Is the info current of still relevant to what you do? Is the info complete and...
by Ryan | May 5, 2015 | Marketing Inspiration
Once again, Santa Monica Boulevard is clogged with a (literally) endless column of traffic. A snaking serpent, slowly slithering forward. And I battle this ugly relentless beast daily. Fighting the traffic-demon morning and night as I journey to-and-from my west side...
by Ryan | Apr 21, 2015 | Marketing Inspiration
Ever been to a botched marketing event? A tradeshow that went up in flames … a convention that ran off the rails … a presentation that was DOA. We’ve all experienced them, right? Well, last week I had the misfortune of organizing one such fiery disaster. I mentioned...
by Ryan | Mar 24, 2015 | Marketing Inspiration
I’m a member of a professional organization. The group hosts a monthly industry oriented event, preceded by a semi-formal board meeting, which is usually filled with egotists arguing about why their idea should become next month’s event. (Oh the tortures we endure in...
by Ryan | Mar 10, 2015 | Marketing Inspiration
Up Before Dawn I don’t know about you, but I’m up pretty early most days. In fact, I bounce out of the rack a little before dawn every morning. (Translation, I struggle out of bed groggy and rumpled around 5AM.) Sounds psychotic, right? Well, probably not to those of...
by Ryan | Feb 17, 2015 | Marketing Inspiration, Marketing Tatics and Strategies
Is there such a thing as too much choice? Hard to say. But empirical evidence indicates a multitude of menu items can actually hinder selection. Lots of Mediocrity Vs. A Little Excellence Sure, diners have exhaustive menus, but diners aren’t noted for quality. Chez...