by Ryan | Jun 8, 2017 | Marketing Inspiration
This past weekend, the wife and I danced off Palm Springs, sans Junior… HOLLA! Yep, Grandma came to town. So, of course, we had to take advantage of a little FREE babysitting. I Mean, we HAAAAAAD to, right? Pretty sure it was a Moral Imperative. Anyway, whilst...
by Ryan | Jun 1, 2017 | Marketing Inspiration
If you follow the NBA at all, you’re well aware the finals begin TONIGHT. Yup, it’s the third year in a row of The LaBron’s (AKA the Cleveland Cavilers, led by superstar, LaBron James) versus the Golden State Warriors (led by 2-time league MVP Stephen Curry + former...
by Ryan | May 25, 2017 | Marketing Inspiration
It’s inevitable, really. In fact, it’s simply human nature. And what “nature” do I speak of? Falling into… The Comparison Trap Does this sound familiar? When you look around at other professional service providers – from websites, email newsletters and social media...
by Ryan | May 18, 2017 | Marketing Inspiration
There are two reasons to handle a project yourself… 1. You have the knowledge and ample time, so it doesn’t make sense to pay someone else… 2. You can’t afford to pay someone else to do it for you, so you gotta do it yourself (DIY till you DIE!). Now, in my last post,...
by Ryan | May 11, 2017 | Marketing Inspiration
Having the right tools is your passport to a job well done… This is true whether you’re responsible for handyman…er…handyperson(???) duties around the house. Or in charge of marketing your biz. I learned this importance lesson at the tender age of 7… As...
by Ryan | Apr 27, 2017 | Marketing Inspiration
In my last post… I showered a fountain of high praise on the value of systematizing your marketing… As I so astutely noted (not to toot my own horn too much)… For small businesses, effective marketing boils down to ease of use. In other words, the less time + least...