by Ryan | Feb 23, 2017 | Marketing Inspiration
In my last post, we took deep-dive into recognizing the signs you’re working with a bad client. So let’s say you KNOW you’re working with a bad client, should you fire them? In my How Much Marketing is ENOUGH post, we also covered how most small business owners are...
by Ryan | Feb 16, 2017 | Marketing Inspiration
When you convert a hot new lead into a paying customer, it’s a lot like making the jump from dating to going steady… You’ve courted, you’re clearly into each other, and now you’re “taking it to the next level.” And what always happens in the dating to mating...
by Ryan | Feb 9, 2017 | Marketing Inspiration
Effective marketing – the kind that gins up legit leads and spins those leads into cold hard cash – requires a hefty investment. We’re talkin’ a considerable amount of time, sweat-effort, and more often than not – a tidy capital infusion. And if you’re like most small...
by Ryan | Jan 31, 2017 | Marketing Inspiration
In my last post, I blabbed all about what a HUGE BUMMER discount requests can be for professional service providers… Does this scenario sound familiar? You asked 17,000 colleagues (Tom, Dick and Harry all told), friends (including that dopey guy from high school) and...
by Ryan | Dec 6, 2016 | Marketing Inspiration
If you’re like most business owners, you’re seeking to minimize ongoing responsibilities and reoccurring costs. In other words, you’re forever struggling to eliminate as many repetitive, time-consuming, and cash-siphoning tasks as possible. And why not? Saving time +...
by Ryan | May 24, 2016 | Marketing Inspiration
Of course you want to sell, right? And do it like HELL? Even BETTER! Well, it’s no secret likeablity is a HUGE factor in successful selling. It’s human nature, really. People like doing business with businesses they like. And that’s no bland hypothesis. Fistfuls of...