by Ryan | Jan 14, 2021 | Marketing Tatics and Strategies, Marketing Update, Small Business Marketing
With a massive COVID-19 vaccine rollout in progress… There is hope on the horizon! Cue: *Gasp of relief!* But the dust has yet to settle on the pandemic. In fact, we’re quite a ways from reaching any legit vestige of “normalcy.” And here in...
by Ryan | Sep 22, 2018 | Marketing Media, Marketing Tatics and Strategies, Small Business Marketing
15 years ago, only a scant percentage of the population had ever heard the term “blog.” Over the past decade, however, the blog script has most definitely flipped! Nowadays, everyone forms major entertainment stars to mega-media outlets to multi-national...
by Ryan | May 26, 2015 | Marketing Media, Marketing Tatics and Strategies, Marketing Update
What’s one of the biggest marketing mistake smalls businesses make? Using tools they don’t understand. No goals. No Strategy. No concept of how to measure results. They just toss tactics against the wall. And hope something sticks. I see it ALL the time. With direct...
by Ryan | Feb 17, 2015 | Marketing Inspiration, Marketing Tatics and Strategies
Is there such a thing as too much choice? Hard to say. But empirical evidence indicates a multitude of menu items can actually hinder selection. Lots of Mediocrity Vs. A Little Excellence Sure, diners have exhaustive menus, but diners aren’t noted for quality. Chez...
by Ryan Anys | Oct 8, 2013 | Local Business Marketing, Marketing Tatics and Strategies, Small Business Marketing, Social Media Marketing
In the local business marketing game, professional service businesses – doctors, dentists, lawyers, accounts, financial planners, architects and the like – totally miss the boat (actually, they’ve usually fallen off the boat and are currently drowning). Or, in...
by Ryan Anys | Aug 20, 2013 | Local Business Marketing, Marketing Tatics and Strategies, Small Business Marketing, Targeting, The Local Business Blitz
Online marketing moves not getting the traction you would like? Down in the dumps ‘cuz your website (which everyone said you had’a have) isn’t performing, i.e. pulling any traffic or bringing customers to your front door? The local online search has game has become...