by Ryan Anys | Aug 6, 2013 | Marketing Inspiration, Marketing Tatics and Strategies, Small Business Marketing
Change is inevitable. And that’s a good thing. Change is the driving force behind the growth of civilizations, advancement of human society, technological developments and, according to Darwin, the evolution of single celled amoebas into the human species. Change is...
by Ryan Anys | Jul 30, 2013 | Marketing Inspiration, Marketing Tatics and Strategies, Small Business Marketing
Hipsters are a pretty “hip” contingent these days. This elite group of taste makers are on the leading edge of what’s cool – RIGHT NOW! And while, conceptually speaking, they may be an annoying bunch at times, that doesn’t mean that these arbiters of the NOW can’t...
by Ryan Anys | Jul 23, 2013 | Local Business Marketing, Marketing Inspiration, Marketing Tatics and Strategies, Small Business Marketing
Originally founded in 1970, Comic Con was conceived and hosted by four “comic book geek” friends as a fun event to share their love of comic books (very specific subculture) with like-minded souls. Held at San Diego’s Grant Hotel, and attended by 100 comic book fans...
by Ryan Anys | Jul 3, 2013 | Marketing Tatics and Strategies, Small Business Marketing
WOW, Paula Deen has really stepped in it, huh? And judging by uproar, with sponsors dropping like flies and her TV show possibly on the chopping block, things are going from bad to worse. This happening, however, provides what our good buddy President Obama would...
by Ryan Anys | May 15, 2013 | Marketing Media, Marketing Tatics and Strategies, Small Business Marketing
It’s often easier to express complex or difficult to qualify concepts by describing them as what they are not. This is especially true when it comes to a hard to grasp concept like Marketing – which I defined in my last post (What is Marketing) as a quest to master...
by Ryan Anys | May 1, 2013 | Marketing Inspiration, Marketing Tatics and Strategies, Small Business Marketing
Grasping ahold of the Intangible There are so many ways I could answer the question posed in the title of this post. And whatever my answer, I accept many may quibble, depending on their perspective, school of thought or particular experience. In my experience,...