by Ryan | Jan 16, 2020 | Marketing Update
My kickoff post for 2020 was all about how to achieve the benchmarks you set for your business in the coming year. And the solution I proposed? Improving your marking! Of course, that begs another question… How!? Well, the answer is simple. Audit your current...
by Ryan | Dec 30, 2019 | Marketing Update
WOW! 2019 has just galloped by in a mad rush to its bitter end! Thanksgiving came so late this year it had the effect of compressing the holiday season. And suddenly, the New Year is upon us. And you know what that means, right? Goals. Goals! GOALS! Yup, ’tis...
by Ryan | Nov 14, 2019 | Marketing Update
One thing I have ZERO relationships with? PERFECTION. As Queen frontman, Freddy Mercury sings in We Are The Champions… “Bad mistakes, I’ve made a few…” And that list of miscues… Well, it’s longer, and in some cases more...
by Ryan | Oct 3, 2019 | Marketing Inspiration, Marketing Update, Small Business Marketing
If there ever was an industry that got knocked on its butt and buried in the dirt, it’s the home video rental business. When VHS cassettes became a thing in the early ’80s, video stores popped up EVERYWHERE. From tiny, one block long bergs, to major...
by Ryan | Sep 26, 2019 | Marketing Update
Earlier this week — Monday, September 23rd to be exact — was the first day of fall. The Autumnal Equinox, as this date is also known, is forever etched in my mind. That’s because it’s also my son’s birthday. He turned 8 this year, and the...
by Ryan | Sep 19, 2019 | Marketing Update
Many a small business owner sees marketing as some sort of alchemy… One of those rarefied “arts” left to the exclusive domain of “creative types.” And when you consider some of marketing’s core building blocks — marketing...