by Ryan | Dec 14, 2018 | Marketing Update
I met with a relatively new client earlier this week to discuss marketing. Let’s call her June. When I brought up the subject of email marketing, June responded… “I’ve never done it…mostly because I hate getting those emails all the time....
by Ryan | Nov 29, 2018 | Marketing Update
Why did you start your business? No doubt, making money is part of the equation. And not least of which, because it’s one of life’s critical necessities. But more than likely, you chose to start your business to serve a need, to help people. The thing is,...
by Ryan | Nov 21, 2018 | Marketing Update
I’ve worked directly for countless small business owners, both as an employee and as a freelancer. And I’ve owned my own small business for nearly a decade. So, believe you me — I know your pain all too well… The struggle to earn a steady...
by Ryan | Nov 15, 2018 | Marketing Update
In my last post, we dipped into the topic of how a lead magnet can jump-start relationship-building with your ideal clients. To quickly review… Effective marketing isn’t a push-button business growth solution. But rather, marketing is a...
by Ryan | Nov 8, 2018 | Marketing Update
In a recent post, I tackled the subject of the unrealistic expectations sooooooooo many professional service business owners have regarding marketing. The root of this misguided perspective? That marketing is a quick-fix, instantaneous, push-button solution to...
by Ryan | Nov 1, 2018 | Marketing Update
Got some sad news this week… As of August 2019, Google is officially pulling the plug on it’s biggest social networking platform to date, Google+. Now, it’s fair to say, Google+ has NOT been a popular platform. While Google claims 2.2 billion Google+...