by Ryan | Oct 25, 2018 | Marketing Update
I’m working on an ebook [SPOILER ALERT!]. It’s a “marketing survival guide” of sorts aimed at professional service providers. (More on this down the road…) And the process of compiling the book’s material got me thinking about how...
by Ryan | Oct 18, 2018 | Marketing Update
You don’t need to tell me to tell you we live in politically and socially divisive times. Some might say this is the most divided our nation has ever been. But as a reasonably astute student of history, I can point to periods in our past that were even more...
by Ryan | Oct 11, 2018 | Marketing Update
We’d all like to think of ourselves as “talented,” right? Sure! Largely because it means you’re good at something. And our human egos NEED is desperate for us to be good at something. But “good” is a pretty subjective concept…...
by Ryan | Sep 27, 2018 | Marketing Update
In our last outing, we dove into the importance of blogging for your business. But knowing WHY you should do something (like eating fruits + veggies on the regular) and actually doing it (because scones + Oreos taste SO GOOD), are to VERY different things. And what...
by Ryan | Sep 13, 2018 | Marketing Update
I’ve certainly blabbed a ton on this blog about the importance of cutting the dead wood out you business… In other words, ditching the clients that suck up all your time, suck to work for, and pay sucky rates (sheesh, it’s a real SUCK FEST over...
by Ryan | Sep 6, 2018 | Marketing Update
When your business is struggling to gain traction in a crowded field, what’s your first instinct? FIRE SALE! Drop your prices and would-be customers will start flooding through your proverbial doors. Woot! Woot! In fact, you’re likely to wind up with TOO...