by Ryan | Apr 12, 2024 | Marketing Update
If you’re in the professional services realm, you likely got into the business to help people. Of course, you aim to make money. But you intend to do so by helping your clients solve problems and fulfill needs… As a real estate agent, you help your clients house...
by Ryan | Mar 29, 2024 | Marketing Update
Think about the industry leaders in your marketplace for a minute. It’s probably fair to say they qualify as “well-established.” And while their record may not be spotless, they’re a known quantity that’s proven some measure of consistent...
by Ryan | Mar 1, 2024 | Marketing Update
Last week, my son was off from school for Presidents Day (yet another in a seemingly endless parade of days off from school!?) Anyway, his best friend came over Sunday night for a sleepover. But the poor kid started to feel sick and wound up calling his Mom for early...
by Ryan | Feb 23, 2024 | Marketing Update
Remember back to your school days (or maybe, as in my case, it was a school daze)? Some of your classmates got straight-A grades, seemingly without effort. Those were the uber-smart *nerds* for whom everything school-wise clicked. But this rare breed is an anomaly—the...
by Ryan | Feb 14, 2024 | Marketing Update
In my last post, I hammered home how critical marketing is for sustaining your business. And I underscored how important this is now — MORE THAN EVER — in light of the current economic climate. To (very arrogantly) quote myself: “The only thing...
by Ryan | Dec 13, 2023 | Marketing Update
You might have heard this oft-quoted stat: 50% of all small businesses fail within the first 5 years. Among the 50% that tank, more than a third crash and burn in less than two years. And only about a third manage to stick for 10 years or more. Why do so Many Small...