by Ryan | Jul 13, 2017 | Marketing Update
The Summer Solstice has past (AKA the sun has set on the longest day of the year). The 4th of July has come and gone (Happy Birthday America!). And we’ve settled into the dog days of summer… It’s the time of year when things s-l-o-w d-o-w-n… Your email inbox...
by Ryan | Mar 16, 2017 | Marketing Update
Lately, I’ve prattled on and on about the dangers of bad clients and the negative impact they can rain down on your business. And in my last post, I identified how, even with this knowledge, you may still be ushering bad clients into your biz. In short, you are,...
by Ryan | Mar 9, 2017 | Marketing Update
Lately, I’ve been harping about the value and importance of curating the quality of your clientele… From determining how much marketing you really need to do… To identifying the bad news bears clients… To understanding why putting up with those grumple-pusses hurts...
by Ryan | Jan 12, 2017 | Marketing Update
Imagine a fashionable boutique nestled into a row of exclusive retail shops. Would a customer stroll into such a store, whisk a pricey boho dress off the rack, sidle up to the counter and ask the hoity toity shop girl: “Can I get like 50% off this gorgeous little...
by Ryan | Jan 5, 2017 | Marketing Update
On New Year’s Day, my wife, son and I got together with two other couples and their little boys. In other words, we met up with our “parent friends.” Now if you’re a parent, you’re already quite familiar with “parent friends.” But if you’re not a parent, here’s the...
by Ryan | Jan 3, 2017 | Marketing Update
2016 is done. Kaput. See ya! And the holiday d-a-z-e have finally passed us by… Whew, what a ride, huh? Sure, I was right there with you. Yup, that was me setting up that loooooooooong line of rum-spiked eggnog shots – and knockin’ ‘em down like nobody’s...