by Ryan | Sep 29, 2015 | Marketing Update
If you’re like most small business owners – whether you’re solopreneur or commanding scores of employees – you’re consumed with business of running your business. Doesn’t leave a lot of time to contemplate your biz. Let alone strategize, plan or deal with any of the...
by Ryan | Sep 22, 2015 | Marketing Update
You know that “cringe moment?” It comes when you’re strolling through a store and an all too eager salesperson glides up, ravenous as a great white shark, minus the Jaws theme music, and gushes “can I help you?” Suddenly, you’re on edge. They’re just doing their job,...
by Ryan | Aug 25, 2015 | Marketing Update
Why Do People Buy? It seems a simple question. But is it really? To Fill a Need Well sure, that’s the simple answer. But consider this example. You’re buying a car. Your need is Transportation. A car’s purpose is to get you from point A to point B, safely and in...
by Ryan | Aug 4, 2015 | Marketing Update
Ever joined a pickup basketball game? Maybe at the Y or the local rec center or even your gym? (Of course I realize, ladies, this question may not be germane to your experience. But you can still follow along.) There’s Always That One Player Who Stands Out… He’s fast...
by Ryan | Jul 3, 2015 | Marketing Update
Please enjoy a safe holiday with your family and friends! If you have a moment — between stuffing your face with hamburgers and hotdogs and watching your favorite fireworks display — please swing by my Google+ page and share your fave 4th of July stories....
by Ryan | Jun 16, 2015 | Marketing Update
In what’s turned (somewhat unexpectedly) into a three part series, we’ve tackled some important branding issues. We identified your brand and developed your brand voice. Now it’s time to figure out how to express that voice – in your marketing content. Leveraging Your...