by Ryan | Jun 10, 2015 | Marketing Update
Last week we planted our feet and tackled marketing’s (current) favorite Buzz Word: Brand. You remember, right? (That’s my not so subtle cue to click on the remember link for a quick review). Now that you’ve determined your brand perception, it’s time to define...
by Ryan | May 26, 2015 | Marketing Media, Marketing Tatics and Strategies, Marketing Update
What’s one of the biggest marketing mistake smalls businesses make? Using tools they don’t understand. No goals. No Strategy. No concept of how to measure results. They just toss tactics against the wall. And hope something sticks. I see it ALL the time. With direct...
by Ryan | May 19, 2015 | Marketing Update
Over the last couple of weeks, I’ve been blabbing about road rage, audio books and Rob Lowe. Well guest what? Here’s some more of that nonsense! (Enjoy) Another Great Marketing Lesson From Rob Lowe This week I’m going back to the Rob Lowe well to share another value...
by Ryan | May 12, 2015 | Marketing Update
Remember last week when I revealed my Road Rage antidote? That’s right, audio books have (mostly) cured my highway hate! As I also mentioned this new found time for “reading” has allowed me to step beyond my “usual suspects.” My typical fare? The latest “must read”...
by Ryan | Apr 28, 2015 | Marketing Update
Do you know the refrain from that popular advertising campaign? “There’s an App for the that.” Well the same goes for business. Just replace “App” with “Niche.” There’s a niche for that. What that really means is whatever your business, or whatever segment of a...
by Ryan | Apr 14, 2015 | Marketing Update
An Unexpected Opportunity My cell phone rang. Wifey’s number popped up on the caller ID. “Hello?” I said tentatively. I was in the car between client appointments. “Jennifer just sent a group email. Her Brother backed out of taking her Big Bear timeshare at the last...