by Ryan | Jan 18, 2023 | Marketing Update
We’ve touched nearly all the bases on our path to developing an effective marketing strategy. Coverage has included setting goals, identifying your ideal client, narrowing your niche, defining your core value, selecting the right tactics, and managing your...
by Ryan | Jan 5, 2023 | Marketing Update
I’m not a fan of New Year’s Resolutions. In part because they’re tantamount to “goal-setting,” which tends to generate more anxiety and angst than productive results. And because most resolutions fall by the wayside in no time flat. In...
by Ryan | Dec 15, 2022 | Marketing Update
In laying the groundwork for developing an effective marketing strategy, we’ve covered: setting goals, identifying your ideal clients, narrowing your niche, defining your core value, and selecting the right marketing tactics. The next step — monitoring and...
by Ryan | Dec 8, 2022 | Marketing Update
The next step in developing an effective marketing strategy — after setting your goals, identifying your ideal clients, narrowing your niche, and defining your core value — is selecting your marketing tactics. Marketing tactics are your actual avenues of...
by Ryan | Nov 9, 2022 | Marketing Update
After goals and identifying your ideal client, narrowing your niche is the third step in crafting an effective marketing strategy. So, what does narrowing your niche really mean, and why is it so important? Here’s a great analogy that helps explain my...
by Ryan | Nov 3, 2022 | Marketing Update
AA After goals, the second step in crafting an effective marketing strategy is identifying your ideal client. Sounds good you say, but I can hear your question coming… “What does that really mean?” In short, not everyone needs or is a perfect match...