by Ryan | Oct 26, 2022 | Marketing Update
For a variety of reasons, which you can explore here, developing a marketing strategy is integral to the success of not only your marketing and promotional efforts but, ultimately, the growth of your business. But while many small business owners understand these...
by Ryan | Oct 19, 2022 | Marketing Update
Desperation, as they say, is a stinky cologne. Meaning if you’re desperate, it’s obvious, and it’s off-putting. In the context of keeping business afloat, desperation can manifest as a lack of confidence and flagging self-assured. All of which is...
by Ryan | Jul 28, 2022 | Marketing Update
Many small business owners get started with marketing by “doing stuff.” That includes “stuff” like launching a website, starting an email newsletter, paying for social media ads, etc… All with only a vague idea of what they hope to...
by Ryan | May 5, 2022 | Marketing Update
There are plenty of ways to make a cake. Of course, the wrong ingredients can yield disastrous results (as in your cake tastes like dog doody). But even with the right ingredients, you may not end up with the flavor you expected. Such missteps can happen for lots of...
by Ryan | Mar 17, 2022 | Marketing Update
If you’re like most business owners in the professional services game, you’re focused on results above all else. And you expect a return on every bit of the resources (whether it’s time, money, or effort) you invest in your business. On the one hand,...
by Ryan | Feb 17, 2022 | Marketing Update
My 10yr old son, Ivan, takes group tennis lessons at public courts close to where we live in nearby Beverly Hills. Not sure he’s all that into it. He doesn’t really practice outside of his lessons. In part, because we don’t have a tennis court, yet...