by Ryan | Apr 8, 2021 | Marketing Update
“Success is a function of managing expectations.” – Unknown What’s one of the biggest (if not the biggest) reasons why marketing endeavors fail? In short… Lack of expressly stated goal. The tactics are always crystal clear…...
by Ryan | Mar 25, 2021 | Marketing Update
I’ve been around since before the “file sharing” and the “open source” world was a thing. I’m a uuuuuuuuge music fan. But I’ve never had Napster, Pandora, or Spotify accounts. And other than two dozen or so iTunes purchased...
by Ryan | Mar 11, 2021 | Marketing Update
If you’re a general sports fan or a casual NBA fan, you’re no doubt familiar with the league’s past and present superstars — Players like Michael Jordan, Kobe Bryant, and LeBron James. But unless you’re an NBA superfan — one of...
by Ryan | Mar 4, 2021 | Marketing Update
On the heels of my post about Twitter expanding into the email marketing space, here’s another juicy morsel of marketing news… There’s been a bit of a kerfuffle between Facebook and Australia. The back story Australian passed legislature a...
by Ryan | Feb 17, 2021 | Marketing Update
Why do sooooo many folks despise sales and marketing? In part, it’s the mechanics of the process… Salespeople are all too often pushy and overtly aggressive, in their drive to power through with their hard sell. And on the marketing side, there’s a...
by Ryan | Feb 4, 2021 | Marketing Update
The internet is the new marketplace… It’s where and how your business gets found. Google, Yahoo, and Bing are the new Yellow Pages. Now it’s “your fingers do the typing” instead of “your fingers do walking” (shout out to those...