by Ryan | Jan 14, 2021 | Marketing Tatics and Strategies, Marketing Update, Small Business Marketing
With a massive COVID-19 vaccine rollout in progress… There is hope on the horizon! Cue: *Gasp of relief!* But the dust has yet to settle on the pandemic. In fact, we’re quite a ways from reaching any legit vestige of “normalcy.” And here in...
by Ryan | Dec 31, 2020 | Marketing Update
So, 2020 is quickly (like tomorrow) drawing to a close… And boy oh boy, what a hellacious year it’s been! A year of turmoil, uncertainty, and economic challenges. Even for those lucky enough to actually transact some business this year, 2020 has by no...
by Ryan | Dec 22, 2020 | Marketing Update
Your business has a market. AKA your prospects and clients. And ideally, you’d like this group to encompass a whole lot of people. But this desire brings to mind an adage… You can fool some of the people some of the time. But you can’t fool all of...
by Ryan | Dec 10, 2020 | Marketing Update
I’m not an Oprah fan. But I respect her marketing game. Especially considering she’s not a marketer. Sure, she’s a big-time media player. And with a major syndicated TV show, a national magazine, and later the OWN Cable TV network under her belt, she...
by Ryan | Dec 3, 2020 | Marketing Update
When Steve McGinnes, marketing agency exec and author of Surfing the Asian Wave, headed off to Singapore for a pitch meeting, he only expected to be gone for three days. 15 years later, he’s still there! I suppose Steve should have guessed he might be in for a...
by Ryan | Nov 19, 2020 | Marketing Update
As I confessed in a recent post, due to my questionable approach to parenting, the TV is on faaaaaaaaaar too much at my place. And as I also noted in that post, a lot of network TV watching means seeing waaaaaaay too many commercials. And while our boob tube’s...