Marketing Strategy, Brand Building + Content Creation
For Professional Service Businesses
Grow Your Professional Service Business
As a knowledge worker facing increasingly cutthroat competition, standing out is MISSION CRITICAL.
How Do You Drive Business Growth?
Developing a Marketing Strategy that targets your Ideal Client, Building a Brand that resonates with those prospective clients, and Creating Marketing Content that forges meaningful connections.
How does this happen?
That’s where I come in. As a former Corporate Marketing Director, Copywriter + Marketing Consultant with nearly 30 years of experience in professional services marketing…
I work with professional service businesses to develop effective marketing strategies, build a distinctive brand identity, and create content that attracts ideal clients, fosters meaningful connections, and wins new business!
Business Growth Services
Marketing Strategy Development
Business growth starts with an effective marketing strategy.
Brand Strategy + Brand Building
Building a distictive brand is the key to standing out in a competitive field.
Copywriting + Editing
Strategy-driven copywriting powers your business growth engine.
Email Marketing Campaigns + Sales Funnels
Capture quality leads and convert more prospects into paying clientele.
Social Media Marketing
Increase your online presence and build your authority as an industry expert + thought leader.
Marketing Content Creation
Strategy and brand driven messaging is the secret ingedient in effective marekting.
What's My Story?
You know those What are you going to do with that? liberal arts degrees? Well, my BA in English Literature (from Michigan State University, GO GREEN!) landed me in professional services marketing.
In my nearly 30 year marketing career, I’ve written copy, developed marketing strategies, and managed a plethora of advertising campaigns, websites, business blogs, and email and social media marketing campaigns; written and designed brochures, print ads, and direct mail packages; and drafted scores of press releases while managing ongoing PR campaigns for a range of professional services businesses.
My background includes staff positions (as a marketing coordinator, manager, director, and consultant) in the real estate realm along with freelancing (as a copywriter and marketing consultant) for law firms, accountants, financial planners, and several flavors of business coaches.
A natural (and some have said gifted) storyteller, I specialize in writing strategy-driven copy proven to generate leads, nurture prospects, and win new business.